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The domain cambridgesynchro.org has the following on the web page, "Cambridge Synchro, founded in 1985, is a growing, competitive synchronized swimming team and the only synchro team in the metro Boston area." I observed that the website also said " The Cambridge Synchro team has over forty swimmers ranging in age from 8 to 18 years old." They also stated " We compete throughout New England and nationally." The meta header had synchronized swimming as the first keyword. This keyword was followed by synchro, swimmer, and Boston which isn't as important as synchronized swimming. The other words the site used was Cambridge. MA is also included but will not be seen by search engines.